The Catch: BJ Fogg and the Fogg Behavioral Model
The Underwire blog at Wired.com recently posted an article (pretty funny) that tripped my 5GW radar. The article involved the NetLife Research Bad Useability Calendar and June’s entry (seen to the right) referenced somebody I had, admitted, not heard of; BJ Fogg. I don’t know what persuasive design is but it sounds kinda 5GWish to me.
(Heavy linking to follow. All links expand greatly on the topic)
Dr. BJ Fogg founded the Persuasive Technology Lab at Stanford University and is the creator of the Fogg Behavioral Model (FBM). He also has published two books about the intersection of persuasion and computer technology:
Dr. Fogg calls this intersection “Captology” and it is the centerpiece of his research and primary application of his model.
Captology and the Fogg Behavioral Model seem to have a strong resonance with the nuts-and-bolts and the hows-and-whys of Fifth Gradient Warfare Theory in particular and XGW in general. It seems mainly to be applied to social media at this point but for a 5GWist that is a very attractive form of leverage for the manipulation of a target actor. I am going to have to make it a point to track down at least one of his books. Until then I will have to settle for reading his 2009 paper about the Fogg Behavioral Model. Further study will have to determine how closely 5GW and Captology/FBM really intersect.
A bit of Recommended Viewing as well that touches on social media: